Archive for October 2007
Booth Babes
For the purpose of this, and following posts, until the novelty wears off I shall refer to myself in the third person…
“The Godfather” was just chatting away via email to Shawn Collins - one of the organisers behind the Affiliate Summit. Shawn directed The Godfather a post about booth babes, or more accurately about the decline of the booth babe.
Not a massive poll, but enough to give good indication that at these types of exhibitions more people are put off by “booth babes” than attracted by them. I am pleased because this suggests others must have had the same impression of White Label Dating at Ad:Tech as I had. However, this joy can only be short lived….
armed with this knowledge I cannot claim good old fashioned chauvinistic ignorance and surround myself with a flock of beauties for “promotional” purposes. Doing anything like this now could be seen as no more than a selfish act to indulge my sexist fantasies.
Under the right circumstances it would work well. A B2B environment is probably just not the right place to be using such basic tactics.
The Godfather
Being the godly sort of man that I am you won’t be surprised to hear that I became a Godfather over the weekend to the young Archie McGregor. Being the a big fan of JC I don’t think I will have problems in being a spiritual role model for the chap.
I predict big things for him in the future - providing he follows in my footsteps!
Here are 3 pictures from the day:
You may call me “The Godfather” now, I don’t mind.
White Label Dating stunts
Wednesday and Thursday at Ad:Tech were BUSY BUSY BUSY. Friday at the affiliate summit was a bit of a let down. However I did manage to make a few contacts towards the end of the day which should have salvaged it!
So all-in-all an incredible success and have so much work to do now going through all the business cards from individuals we met. However, the event was soured by White Label Dating (Global Personals Ltd)….
I was going to bite my tongue, but to be honest I have never seen such a pathetic and desperate display by a company.
whitelabeldating.com is a direct competitor to our site worlddatingpartners.com. I won’t go into detail as to why WDP (World Dating Partners) are superior here - just trust me! And we have been in business many more years.
At first glance White Label Dating do seem like a professional organisation, they also had very good marketing material while ours perhaps is more in need of updating. What let them down was not their cheap tarts hanging around our stand… but their behavior when we and the even the event organisers asked them to move on. Shouting and swearing, and strange practice of flashing wads of cash about. I assume that they have some issue with their personal banks restricting them to only being able to use cash.
Up to now we had not employed any aggressive marketing against them, targeted any of their business or even made comparisons of their system to ours. Obviously they want us to do otherwise. So I began on some very brief research. They are spending a fortune on marketing so it wasn’t difficult to find information:
In the last couple of days I’ve seen some pretty interesting articles about them. Some published by Industry “Experts” such as Mark Brooks from onlinepersonalswatch.com which are hugely inaccurate!
On his site White Label Dating make claims such as:
- “Last month, our top earning partner earned 175,000 pounds”
This at the time was in fact closer to 8,000. How do I know this? I know that partner!!! - “Global Personals currently has more than 3 mln members and this is growing at more than 50,000 new members per month”
Again this is grossly exaggerated - 300,000 is closer to the mark - Join one of their sites, you will be given a member ID!!!
It would seem Mark Brooks is either not as impartial as he claims or not as knowledgeable as he claims - it doesn’t take a huge leap of imagination to believe Mark is in fact part of the White Label Dating PR machine.
I think thats enough on this topic for now, we won’t be declaring war on White Label Dating or on Mark Brooks. Facts will speak for themselves, and as we have already seen, affiliates who join White Label soon get fed up and come to World Dating Partners of their own accord.
